The trailer that I have decided to analyse is Hannibal Rising, I have chosen this trailer because it isn't very recent like one of the trailers I have analysed but isn't as old as another one that I have analysed. This way it gives me a good idea of how trailers have advanced and will keep on advancing. It is also a horror film that focuses on gore and so it gives me an idea on what is typically shown during this type of horror film trailer.
The title of the film is often shown at the end of a trailer, this is because it is the last thing that the audience will see and therefore it is the last thing that they remember, which is a good marketing point for the film. As well as gaining a wider audience it means that the audience have to watch the trailer until the end to find out what the name of the film is. However, in the this trailer, the title is seen towards the end but there is some frames after it, which isn't typically what happens in a film trailer. However the font is still shown in a bold, large font so that it is easily seen by the audience.
In the trailer for Hannibal Rising, unusually they don't highlight any of the actors names that are featured in the film and from this the audience can assume that there are no actors that are recognisable or big in the film. The trailer does show the names of the main actors in the film but only in the last frame, and so it isn't shown on screen for a very long time and it doesn't give the audience a chance to read the names of the actors in the film. As well as not being on the screen very long, it is also shown in a small font so that the audience have to look closely to see what the writing says, and this means that they won't usually bother trying to read it. By not using any large actors in the film it does show that the film doesn't use actors as a selling point for the film, as usually if a film has big or recognisable actors in it, it is more likely to gain an audience.
The trailer for Hannibal Rising goes through a series of events and actions that are taken from the film but without watching the film, the audience won't know whether these events are placed in chronological order. The trailer begins as a tranquil setting that invites the audience in to watch it, it introduces Hannibal Lecter and tells the audience a little bit about him and his parents during the war. It shows the audience that Lecter was brought up during a war where his parents were killed and from this the audience can create a picture of what they expect Lecter to be like taking into consideration what he has been through at a young age. We then see a few distorted frames that act as flashbacks that Lecter is seeing while he is asleep and this gives the audience a good insight into what his life was like. The next time Lecter is seen is when he is in a camp and the audience can see him being taunted by another male there and so Lecter acts out in violence, which the audience can see that is something that'll get progressively worse in the film. From there the pace changes continually speeding up and down so that little clips are shown that don't give too much of the plot away. These events include things such as the killing of people by Lecter himself or the build up to the killing of people as well as the investigation of the killings taking place. The audience also witness Lecter being interrogated by one of the inspectors multiple times. From all of this the audience can see that Lecter is clever in turning situations around and it also shows how much his violence progresses and what to expect in the film. By using the techniques such as short clips, pace speed changing and the jumbled order of the events it intrigues the audience into wondering what will happen next the trailer. But the trailer is also left ambiguously so that the audience will want to watch it and find out what happens to Lecter because they will be curious.
The trailer for Hannibal Rising goes through a series of events and actions that are taken from the film but without watching the film, the audience won't know whether these events are placed in chronological order. The trailer begins as a tranquil setting that invites the audience in to watch it, it introduces Hannibal Lecter and tells the audience a little bit about him and his parents during the war. It shows the audience that Lecter was brought up during a war where his parents were killed and from this the audience can create a picture of what they expect Lecter to be like taking into consideration what he has been through at a young age. We then see a few distorted frames that act as flashbacks that Lecter is seeing while he is asleep and this gives the audience a good insight into what his life was like. The next time Lecter is seen is when he is in a camp and the audience can see him being taunted by another male there and so Lecter acts out in violence, which the audience can see that is something that'll get progressively worse in the film. From there the pace changes continually speeding up and down so that little clips are shown that don't give too much of the plot away. These events include things such as the killing of people by Lecter himself or the build up to the killing of people as well as the investigation of the killings taking place. The audience also witness Lecter being interrogated by one of the inspectors multiple times. From all of this the audience can see that Lecter is clever in turning situations around and it also shows how much his violence progresses and what to expect in the film. By using the techniques such as short clips, pace speed changing and the jumbled order of the events it intrigues the audience into wondering what will happen next the trailer. But the trailer is also left ambiguously so that the audience will want to watch it and find out what happens to Lecter because they will be curious.
Another feature of a film that has a massive impact on whether the audience want to see it or not is the music that is used in the trailer. If the music for the trailer doesn't fit what the audience are seeing, they are going to assume that the whole film isn't what sits supposed to be and doesn't fit together properly. To begin the trailer there is no music and instead the audience can hear that there is talking from the clips that explains more about Lecter. The music then starts at 50 seconds in the trailer, but it doesn't start slowly to bring the audience in because the trailer has already sped up. The music fades in and out a lot, and the beat changes continually increasing and decreasing as well because it fits well the changing pace of the trailer itself. The pace and beat of the trailer changes more noticeably when we see the title of the film and the music then fades out at the end of the trailer just before the audience see the trailer. There is no voiceover used in the trailer and so the trailer uses a lot of frames including dialogue to try and engage the audience so that they have to read it instead of listening to it. By doing this, they have to be watching the trailer to know what is going on.
The trailer lasts just under two and half minutes and in that time, for the film footage used, there is around 112 edits to being it altogether as a trailer. This means that there is an average of one edit per second, however the pace of the edits do vary throughout the whole trailer, as it doesn't keep at a consistent pace nor does it fir the typical convention of a horror film trailer. The starting pace of the trailer is slow as is expected of a horror trailer and then it starts to speed up rapidly to them slow down a little bit again, which isn't what usually happens in a trailer. However with the pace change, it helps the trailer and works with it, it also keeps the audience wondering what will happen next. The quicker pace allows the audience to become a distorted and wonder what is meant by what they are seeing whereas the slow pace allows them to register everything they are seeing creating a calm start for the trailer.
The last frame for the trailer is some writing that says 'read the Thomas Harris novel in hardcover from delacorte press.' This will either attract the audience into buying the book if they like the look of the film or go and watch the film after seeing the trailer, or it will attract people into watching the film if they have read the book and enjoyed it. BY showing this at the end for a reasonable amount of time, they want the audience to see it and read it as it is a good selling point for the film and the book.
As this is an American version of the trailer for Hannibal Rising, at the beginning of the trailer, there is a warning for the trailer as well as the whole film itself. The film has been rated 'R' and so it is unsuitable for audiences under 17, which tells the audience watching the trailer that there are going to be scenes throughout the film that will be uncomfortable to watch and that it will live up to the standard of a gore filled horror film.
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